This provocative campaign kicked up Olay’s
superiority making it recognizable in the category.
Olay Ultra Moisture Body Wash eliminated the greasy,
coated feel it was usually associated with.
Skin is left so clean, it feels truly naked.

The anthemic TV spot with a dark,
seductive tone and distinctive track
set the tone for the campaign
to showcase beautiful, clean skin.
———
Director: Linnéa Bergman

We made the most of our print executions
with a consecutive media buy portraying skin
as always feeling naked, no matter what you have on.

We leveraged assets that were
captured from our TV spot and repurposed them for
social content as facebook videos and cinemagraphs