In a blind test, women actually prefer
Olay over Dove. So why aren’t they switching?
This bright and playful campaign
shows women what they actually want -
Olay Ultra Moisture Bar.

A happy :30 second spot led
the creative with a simple message.
Switch from like to LOVE.
———
Director: Chris Dooley

These same visuals were
used across all executions including
social, digital, and print.