For the global launch of the Olay Eyes
Collection, we wanted to celebrate
everything eyes can express when
they're not expressing your age.

The 360° campaign was launched with
TV and digital pre-roll adapted for
local markets around the world.
———
Director: Margo Weathers
Photographer: Laurent Darmon

Print and social boldly show the expressive beauty
of eyes and the emotions they convey.

We leveraged assets captured from
TV and print to  create social content
as facebook posts and cinemagraphs.