Peloton is so much more than just a bike.
Here’s a digital campaign that tells stories
with real people, real families, in real situations,
redefining what Peloton represents - no bike required.

If you want the motivation to sprint for 15 mins or
just have some fun on your run, there’s an app for that.
If you want to have some fit family fun or to get better sleep at night,
there’s an app for that too. This is Peloton.
———
Director: The Hudson Dusters
Agency: Firstborn

The digital campaign to launch Peloton App’s new year special
consisted of 377 video assets to be used across
TV, digital streaming and social.