Olay released a brand new collection, Olay Whips.
Powerful skincare that's as light-as-air.
For the global launch we wanted to convey
the feeling of the product before anyone has actually felt it.

The launch spot was set in a white, light and airy world
with sound effects to create the feeling you get from first touch.
———
Director: Margo Weathers (live action) + Torsten Eichten (table top)

Print showcases an element of surprise
from the light-as-air feeling.

We leveraged assets captured from TV
for all our digital banners, bumpers and social media posts.