Peloton is so much more than just a bike
Here’s a digital campaign that tells stories
with real people and real families in real situations,
redefining what Peloton represents - no bike required.

If you want the motivation to sprint for 15 mins or
just have some fun on your run, there’s an app for that.
If you want to have some fit family fun or to get better sleep at night,
there’s an app for that too.
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Director: The Hudson Dusters
Agency: Firstborn

The digital campaign to launch Peloton App’s new year special,
consisted of 165 video assets to be used across
TV, YouTube, streaming and social.

We leveraged assets captured from
TV and print to  create social content
as facebook posts and cinemagraphs.